Case study
Boucher Auto Centre
A new website for a Belfast independent garage opening a second site in Lisburn, built to showcase every service, put the new location on the map and keep growing through monthly SEO.
- Client
- Boucher Auto Centre
- Industry
- Vehicle servicing & repairs
- What we did
- Web design, local SEO, monthly SEO
- Built with
- WordPress, Elementor
The results so far
Found by local drivers, every month.
With the new site live and monthly SEO under way, here's how Boucher Auto Centre performed on Google over the last three months.
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568
Clicks from Google
Drivers visiting from search
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9.83K
Search impressions
Times the garage appeared on Google
-
5.8%
Click-through rate
5.1% 5.8%
-
10.2
Average position
Right on the edge of page one
Source: Google Search Console, last 3 months.
The brief
A growing garage, a website that wasn't keeping up.
Boucher Auto Centre is an independent garage in Belfast, offering dealer-level servicing and repairs at independent prices. With a second site opening in Lisburn, including a fully equipped body shop, the business needed a website that could keep up.
Their old Wix website was only a handful of pages, with no proper headings for Google to read and no mention of Lisburn at all. The services they were proud of were hidden in a bullet list, and the design didn't reflect the quality of their work.
Our approach
Clear services, two locations, built to rank.
We rebuilt the site on WordPress and Elementor with a bold, modern design, and gave every key service room to shine. The new Lisburn body shop and the fleet maintenance service each got a dedicated page, written to target the searches local drivers and businesses actually make.
An enquiry form sits right in the homepage header so drivers can book their vehicle in straight away, and ongoing monthly SEO keeps the site climbing.
Poppins throughout, bold and confident for a modern garage.
What we did
Every service, front and centre.
-
A modern, confident design
Bold typography, workshop photography and a clean layout that says dealer-level quality from the first second.
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Services that stand out
Servicing, MOT preparation, diagnostics, engine and DPF, hybrid and electric, and air con, each clearly presented instead of buried in a list.
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The new Lisburn site
A dedicated BAC Lisburn Body Shop page covering collision repairs, resprays and alloy refurbishment, written to rank for local searches.
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Fleet maintenance
A fleet page for businesses across Belfast and Lisburn, showing how one garage can look after their whole fleet across two sites.
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Book in from the homepage
An enquiry form right in the header, so drivers can send their registration and the problem in seconds, on any device.
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Monthly SEO
Ongoing search work every month, building on the new foundations so more local drivers find the garage on Google.
The finished site
A closer look.
Built for drivers searching on the go.
The result
Two sites, one strong website.
Boucher Auto Centre now has a website that matches the quality of its workshop, gives both locations and every service the spotlight, and keeps bringing in local drivers from Google month after month.
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