Case study
GekaStoreNI
A brand-new WooCommerce store for Northern Ireland's authorised GEKA supplier, with AI-assisted product setup, Stripe payments including Apple Pay, Google Pay and Klarna, and a brand-new domain already being found on Google.
- Client
- GekaStoreNI
- Industry
- Garden & irrigation supplies
- What we did
- New e-commerce website, AI product setup, payments, SEO
- Built with
- WordPress, Elementor, WooCommerce, Stripe
The results so far
From zero to found.
With no previous website, the store launched on a brand-new domain with no search history at all. Here's how it performed on Google in its first three months.
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2.02K
Search impressions
Up from zero at launch
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116
Clicks from Google
Real shoppers, from search alone
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5.7%
Click-through rate
Around 1 in 18 searchers click
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17.6
Average position
Page two of Google in three months
Source: Google Search Console, 7 July to 29 September 2026, the store's first three months.
The brief
Thirty years in business, no website.
GekaStoreNI is a family-run Belfast business with more than 30 years supplying horticultural products, and an authorised supplier of GEKA, the German-engineered garden and professional watering brand.
They had no website at all, so gardeners, growers and landscapers across Northern Ireland, Ireland and the UK had no way to browse the range or order online. They needed a complete online store, built from scratch.
Our approach
A full store, ready to sell from day one.
We built a WooCommerce store on WordPress, with Elementor for the main pages so the team can update offers and content themselves. The full GEKA range is organised into clear categories, from pushfit fittings to tripod sprinklers.
To get a large catalogue of similar-looking fittings online quickly and accurately, we used AI to help match product images to the right SKUs, and set up payments that let customers pay however they prefer.
Noto Sans throughout, clear and practical for a product-heavy store.
Under the hood
Smart setup, smooth checkout.
-
01
AI-assisted product setup
GEKA's range is full of fittings that look almost identical but come in different sizes and SKUs. We used AI to sort product images and match them to the right SKUs and products, saving hours of manual work and getting the shop ready to take orders far sooner.
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02
Stripe, Apple Pay, Google Pay and Klarna
A Stripe checkout with one-tap Apple Pay and Google Pay, plus Klarna so customers can spread the cost of bigger orders in interest-free instalments.
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03
Prices with or without VAT
An Inc. VAT and Ex. VAT switch in the header, so trade customers and professional growers can see the prices that matter to them.
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04
A new domain, built for search
SEO built in from day one, with keyword-led category pages, clean product data and products connected to Google, so a domain with no history started appearing in search within weeks.
The finished site
A closer look.
Easy to browse and buy on a phone, out in the garden or on site.
The result
A brand-new store, already growing.
GekaStoreNI went from no online presence to a complete store that takes payment however customers prefer, with the full GEKA range online and Google sending real shoppers to a domain that didn't exist a few months ago.
Starting from scratch?
No website yet? We'll build your store, set up payments and get you found on Google.