Case study

reTouch Academy

A WordPress and WooCommerce website for a CPD-accredited aesthetics training academy, built to sell online courses and put its one-to-one mentoring front and centre.

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Client
reTouch Academy
Industry
Aesthetics training
What we did
Web design, e-commerce, SEO
Built with
WordPress, Elementor, WooCommerce
The reTouch Academy homepage, with the headline More than training, support beyond the certificate
The reTouch Academy homepage on a phone

The brief

More than a course catalogue.

reTouch Academy was founded by an aesthetics practitioner with almost ten years in the industry, to offer something most courses leave out: real support after the training ends.

They needed a website that could sell a growing range of CPD-accredited online courses, answer buyers' questions before they're asked, and make the private one-to-one Zoom mentoring included with every course impossible to miss.

Our approach

Premium, clear and easy to run.

We built the site on WordPress, using Elementor for the core pages so the reTouch team can update copy, images and offers themselves, with WooCommerce powering the course catalogue, customer accounts and checkout.

The design pairs an elegant serif with soft, natural photography and warm gold accents, so the brand feels premium and trustworthy in a field where confidence matters.

Gold#C9AA6B Midnight#0B1220 Ivory#FAFBFC

Playfair Display for headings, Inter for everything else.

What we built

Everything an academy needs to sell.

  • WooCommerce course shop

    A catalogue of 19 courses, organised by treatment category with sorting, so practitioners can find the right course in a couple of clicks.

  • Detailed course pages

    Accreditation, entry requirements, how it works and what you'll learn, laid out in tidy expandable sections so buyers have the answers before they ask.

  • Mentoring front and centre

    The private 1:1 Zoom mentoring that sets reTouch apart features on the homepage, every course page and the student journey.

  • A clear student journey

    Four simple steps, from enrolment to certification and mentoring, take the uncertainty out of buying training online.

  • Easy to update

    Core pages are built in Elementor, so the team can change copy, photos and offers whenever they like, without waiting on a developer.

  • Accounts, cart and search

    Customer accounts, a slide-out basket and site search make it quick to find a course and buy it, on any device.

The finished site

Homepage course section with best sellers and new courses
Courses on the homepage, with best sellers and new additions a tap apart.
The WooCommerce courses page listing training courses with prices
The course shop, powered by WooCommerce.
The Microneedling Training Course page with price, add to cart and course details
Course pages with everything a buyer needs to know.
Homepage on mobile
Homepage course section on mobile
Course shop on mobile
Course page on mobile

Fully responsive, so it looks and works just as well on a phone.

How it works section showing four steps: enrol, learn, certification and 1:1 mentoring
The student journey, in four simple steps.
Treatments worth mastering carousel showing dermal fillers, anti wrinkle and skin boosters
A treatment carousel that showcases the full range of training.

The result

A premium academy, open 24/7.

reTouch Academy now has a polished online home that matches the quality of its training. Practitioners can browse, compare and buy courses at any time, and the reTouch team can keep the site fresh themselves.

  • WordPress
  • Elementor
  • WooCommerce
  • Responsive design
  • SEO foundations

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